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Nike revamps ACG as NikeLab ACG



Nike re-establishes its outdoor brand ACG with a new strategy that is set to address customers who need weather protection in a more urban context. The company said that it intends “to deliver sport utility for the city” under the new sub-brand NikeLab ACG. The collection includes apparel, footwear and bags designed to meet the demands of urban mobility and weather protection. The revamped All Condition Gear will hit the market on Dec. 18 in Western Europe, North America and Japan, notably in Nike’s own retail operations on the Internet and at NikeLabs and Niketowns in the above-mentioned regions.

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