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Puma faces another drop in sales for 2013


In the fourth quarter, Puma’s sales were down 13.2 percent in Euros and 4.7 percent in local currencies to hit a total of €698.3 million. Operating results (Ebit) were negative at -€127.9 million, down from -€55.5 million in the previous year’s period. For the full year, turnover dropped 8.7 percent in reported currency and by 3.0 percent in local currencies to a total of €2,985.3 million. Over the twelve month period, Ebit was positive at €62.5 million, but fell by 44.8 percent. Total sales in Europe, the Middle East and Africa (EMEA) were down, on a Euro basis, to €1.2 billion for the full year.

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